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Creating links

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Andrey Kholkin


Effective digital marketing campaigns are monitored using a variety of tools, including

Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL. UTM codes are used to identify specific sources of traffic on a website. UTM codes include a traffic source, a medium, and a campaign name. They may also contain keyword terms and content identifiers.


UTM tracking codes are essential tools in data analytics tools. The UTM codes help you identify the best-performing content based on your marketing goals.



Creating a UTM link



This is an example of a UTM link. Let's break down the information.






  • URL: this is the website's address or URL. It's important to know if it starts with HTTP or HTTPS.





  • ?utm_source: This is the main source of the campaign (Facebook, Instagram, Google).






  • ?utm_medium: If it's under a specific group/page.





  • ?utm_campaign: Name of the campaign/ad.





  • ?utm_content: This is the subject of the campaign.




Whitespace is represented by %20. If your campaign subject needs whitespace, you should use this instead.


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