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Creating links

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Andrey Kholkin

Effective digital marketing campaigns are monitored using a variety of tools, including

Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL. UTM codes are used to identify specific sources of traffic on a website. UTM codes include a traffic source, a medium, and a campaign name. They may also contain keyword terms and content identifiers.

UTM tracking codes are essential tools in data analytics tools. The UTM codes help you identify the best-performing content based on your marketing goals.

Creating a UTM link

This is an example of a UTM link. Let's break down the information.

  • URL: this is the website's address or URL. It's important to know if it starts with HTTP or HTTPS.

  • ?utm_source: This is the main source of the campaign (Facebook, Instagram, Google).

  • ?utm_medium: If it's under a specific group/page.

  • ?utm_campaign: Name of the campaign/ad.

  • ?utm_content: This is the subject of the campaign.

Whitespace is represented by %20. If your campaign subject needs whitespace, you should use this instead.

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