Visitor

Source Clicks - The source click tracks where a certain visitor comes from. There are several sources like Direct (website), UTM (Facebook, Instagram Ads), Organic (Google, Bing, Yahoo).

Page Views - The page view tracks what page/s a certain visitor visits and from what device.

Lead

Form Submits - The form submit tracks what form a visitor fills out and submits. Once submitted, the classification will be changed to a lead, and it also saves the email address that the lead uses.

Customer

Orders - The orders track whenever a visitor/lead finishes an order. It includes details like the total amount paid, what item was purchased, customer's name, email address and phone number.

Refunds - The refund tracks if an existing customer refunded a certain product. It will indicate the email address that a customer uses.